Do you know your white paper audience? What are his/her top concerns? Are those concerns being addressed in your white papers? We asked white paper experts "How should a white paper that is addressed to a Technical Decision Maker be different fro…

Business decision makers don’t read white papers just because a product or service is "cool".  They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: …

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech …

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” “Kill the white paper!” they are increasingly telling their clients. “We [...]

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How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? We asked white paper experts: "How should marketers balance the need for free content (helpful for prospects decision making) Vs…

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. We asked our panel…