DIGITAL INFLUENCE MAPPING PROJECT — There seems to be a shared experience among big brands as they advance along their use of social media. many are quite sophisticated in terms of the programs they are deploying from social customer care to alternat…

DIGITAL INFLUENCE MAPPING PROJECT — Oh, you know its going to happen, brand marketers left and right asking their teams to “get me some of that Old Spice social media magic”. This recent campaign will be another benchmark of social media achievement….