IMEDIA CONNECTION — In a challenging economy, the instinct to reach for the marketing option with the lowest impact on your budget can be strong, especially for small businesses. And with the range of online services and social media sites growing la…

How much support does someone need (or get, or deserve, you pick) before they ship their art? The fearful lizard brain demands reassurance and coaching and even a push before it is quiet enough to permit us to do the…

For 400 years, higher education in the US has been on a roll. From Harvard asking Galileo to be a guest professor in the 1600s to millions tuning in to watch a team of unpaid athletes play another team of…

The State of the Hunting Industry is fairly good in recent days. The past few months have been good for the economy…in the short-term. 401Ks are still increasing in apparent value and there was money made in the markets. Pent up demand is being exhausted now as consumers spend some of the money they’ve saved for a rainy day over the past year or so. There are things, however, that point to difficult times ahead for some as states are running into promises of money and treasure that they cannot possibly afford…

“In a McGraw-Hill study of 600 companies from 1980 to 1985, those that didn’t cut their marketing budgets during the 1981-82 recessions had significantly higher sales after the recession ended. In fact, they had sales that were 256% higher than tho…

Muniz is president of Boxes Etc., a 25-employee wholesale packaging supply company in Orlando, Florida. When the economy was humming along, Muniz …

As the economy continues along its unsteady path, many small-business owners have been asking me what they can do to keep their businesses …

The economy, unemployment, companies folding, people losing their homes–2008 has left consumers wary of businesses. And that lack of consumer …