IMEDIA CONNECTION — With the growth of mobile consumption, many companies are rushing into app development without fully taking into account the factors required to develop and launch an app successfully. As a result, mobile apps that have failed the…

EMARKETER — Puns abound on the ability of virtual goods to generate real-world effects, but the opportunity for brand marketers is genuine and the dollars involved are growing rapidly as brands recognize the power of pixelated goodies. A study from s…

THE SOCIAL TIMES — Thanks to virtual goods, Snoop Dogg can throw an extra pool party or two: Since 2008, he’s been offering a line of Snoop-branded avatar clothing, pets, and virtual gifts on virtual worlds like WeeWorld, Gaia Online, and Zwinky. A…

THE SOCIAL TIMES — Virtual goods are being unearthed from the basement and receiving the attention they deserve, thanks especially to the mass media coverage of social games like Farmville and the penetration of smartphones. Asides from serving as he…

MEDIAPOST — Anyone who’s had a Facebook friend playing Farmville, Mafia Wars or Café World knows they’re extremely popular and addictive for those who play them. Reckitt Benckiser, the company behind brands such as Lysol, Clearasil and Woolite, is l…

THE SOCIAL TIMES — FarmVille players can now engage in organic farming both on and off their virtual fields. In the first move of its kind, FarmVille has partnered with Cascadian Farm to provide players with opportunities to enjoy Cascadian branded c…

DIGITAL INFLUENCE BLOG — People are broadcasting their whereabouts thru a variety of location-based platforms. With the emergence of any new consumer behavior brands quickly follow and seek news ways to engage. We are seeing brands and media companie…