The Marketing Coach

How Google Instant Changes the SEO Landscape

Aaron Wall — Thu, 09 Sep 2010 00:24:11 +0000

Google Instant launched. It is a new always-on search experience where Google tries to complete your keyword search by predicting what keyword you are searching for. As you type more letters the search results change. Short intro here: Long view h...

Google Instant: Predictions Were Right

rustybrick — Wed, 08 Sep 2010 21:10:57 +0000

Who doesn't love saying, "told you so"? My predictions and examples of search as you type were dead on. Google announced the launch of Google Instant. Here is a quick video I made: Tons and tons of coverage on the announcement. Key things for ...

Programming Note: September 9 & 10

rustybrick — Wed, 08 Sep 2010 21:05:00 +0000

I wanted to give you a heads up that tomorrow, September 9th and 10th, I won't be providing normal coverage here. I have about five poll results scheduled to be posted each day, many with very interesting results that many of you have been waiting to ...

Daily Search Forum Recap: September 8, 2010

rustybrick — Wed, 08 Sep 2010 21:00:00 +0000

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

More Than A Mayor: Context Optional Facebook Fan Ranking App

socialmediaBiz — Wed, 08 Sep 2010 17:17:49 +0000

THE SOCIAL TIMES — Facebook Places gets a little more "Foursquare-ized" today with the introduction of Context Optional’s Facebook Places Check-In Leaderboard. According to Context Optional, this is the first product that enables brands to recogniz...

Context Optional Helps Brands Run Location-Based Promotions On Facebook Places

socialmediaBiz — Wed, 08 Sep 2010 17:17:04 +0000

TECHCRUNCH — As Facebook Places becomes a destination for brands and local businesses to connect with Facebook’s 500 million-plus members, there is a need for technologies that help businesses run promotions and track interactions with their Places...

How To Measure Social Media’s Impact On Customer Retention

socialmediaBiz — Wed, 08 Sep 2010 17:16:51 +0000

SOCIAL MEDIA EXAMINER — Do you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers. The cost-effectiveness of social media has vaulte...

What’s A Social Media Influencer?

socialmediaBiz — Wed, 08 Sep 2010 17:15:03 +0000

SYSOMOS BLOG — I was playing with Klout recently, which "identifies influencers on topics across the social web." It got me thinking about about not only the attention that "influencers" receive but how an influencer is defined. It used to be that in...

6 Basic Questions For Social-Optimizing Your Company Website

socialmediaBiz — Wed, 08 Sep 2010 16:45:09 +0000

BLUEGLASS BLOG — When incorporating social media into a marketing strategy, most companies focus on Facebook and Twitter. Those who hire social media strategists also venture into niche platforms and new technologies, racing to stay ahead of the comp...

Social Media: It’s All Part Of A Master Plan…Or Is It?

socialmediaBiz — Wed, 08 Sep 2010 16:42:17 +0000

PR 2.0 — Twitter presence...CHECK. Facebook Brand Page...CHECK. YouTube Channel...CHECK. Socialized Business Strategy...TBD. While showing up to the party represents a noteworthy effort, a bona fide social media strategy this checklist does not make....

How Algorithms Could Finally Revolutionize Social Media Marketing

socialmediaBiz — Wed, 08 Sep 2010 16:36:32 +0000

INFLUENTIAL MARKETING BLOG — It is nearly the anniversary of the closing of a 3 year quest you may have heard of. The Netflix Prize was a $1m contest launched by the popular video rental service to improve their movie recommendation engine by a speci...

The Thin Line Between Liking A Brand And Liking Its Social Marketing

socialmediaBiz — Wed, 08 Sep 2010 16:32:39 +0000

EMARKETER — Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news or show their friends which products they support. ExactTarget’s "Sub...

MIT Study Suggests Social Networks Influence Behavior

socialmediaBiz — Wed, 08 Sep 2010 16:30:06 +0000

MEDIAPOST — Research conducted at the Massachusetts Institute of Technology (MIT) could provide insights for technologists designing the next wave of social networks. The two-year study spearheaded by Damon Centola, an assistant professor at the MIT ...

B2B Marketing needs a stronger Why

Paul Dunay — Wed, 08 Sep 2010 16:09:52 +0000

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

This struck [...] Related posts:

The 4 P’s to Social Media Marketing Ok ok – based on the great response I got...
The 4 C’s of B2B Marketing We’ve all heard about the four P’s of marketing....
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Google Bypassing "Search" Button: More "Streaming" Search Results

rustybrick — Wed, 08 Sep 2010 13:23:40 +0000

Several people are reporting seeing Google automatically take them to the search results page from the Google home page, as they type a search query. Imagine you are on Google.com and you begin typing a search query. Then all of a sudden, as you type...

How To Get Matt Cutts To Answer Your Google Questions On Video?

rustybrick — Wed, 08 Sep 2010 13:16:48 +0000

Google's Matt Cutts has posted hundreds of videos on the Google Webmaster Help YouTube channel. The videos consistently get better, more details and useful. Matt Cutts basically answers questions submitted by SEOs and Webmasters. But how do you ge...

Texas Attorney General Investigating Google Over Anti-Competitive Search Results

rustybrick — Wed, 08 Sep 2010 13:11:00 +0000

Texas opens inquiry into Google search rankings via the Associated Press reports Texas Attorney General Greg Abbott has opened an investigation to see if Google is manipulating the search results. Specifically, if Google is controlling the search resu...

Social signals and dog tricks

Peter Kim — Wed, 08 Sep 2010 13:09:00 +0000

Last weekend, I was woken abruptly by a high-pitched electronic "chirp." As I stumbled around the house in darkness, I started thinking about my dogs and how they relate to social business.

Google Scribe: SEO Keyword Suggestion Tool?

rustybrick — Wed, 08 Sep 2010 13:04:46 +0000

Google Scribe is a new Google Labs project that offers keyword suggestions in an open text box, as you type. It is not the Google search box, it is a standalone text entry box for auto word completion suggestions. You can click on the suggestion ...

Google Logo Colors Letters As You Type

rustybrick — Wed, 08 Sep 2010 12:48:38 +0000

Yesterday we had the fun and whacky Google Balls logo and today we have a logo that fills in the Google White Logo into a full colored logo, as you type. Note, typically the white logo represents a mourning state but this one is being used to hint at what changes are coming to Google later today.

First, here is a video of the logo:

Here are static pictures:

Google dropped a hint around midnight last night on this new logo:

Our doodle is dressing up in its brightest colors for something exciting coming very soon...less than a minute ago via Tap11A Googler
google

Why as you type? As my prediction states, it seems Google may release a new version that updates the search results as you type. But it may be a lot more than that. I'll update this post a bit later to share those details.

Update: Here is the new Google Bypassing "Search" Button: More "Streaming" Search Results.

Forum discussion at Google Blogoscoped Forums, Google Webmaster Help and WebmasterWorld.