Video Recap of Weekly Search Buzz :: July 30, 2010

This week we covered how those pink ads are really “pale purple” and are here to stay by replacing the yellow background color on AdWords. Google revamped their dictionary results. Google’s Matt Cutts talked about his first spam experience. Google …

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Daily Search Forum Recap: July 30, 2010

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Suzuki Program Rewards Social Media Visits

MEDIAPOST — Suzuki is launching a series of promotional programs under a banner called Suzuki AllPoints. The program, for which Suzuki created a microsite at SuzukiAuto.com, comprises a palette of programs wherein people can earn points toward an arr…

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HOW TO: Manage A Sustainable Online Community

MASHABLE — A 2008 Gartner study on social software noted that “about 70 percent of the community typically fails to coalesce.” While the measurement and the statistics behind this statement raise questions, there is an element of truth. There are det…

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How To Measure Social Media Return On Investment For The Complex Sale

SOCIAL MEDIA EXAMINER — Are you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for? One of the reasons measuring the return on investment (ROI) of social media h…

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Social Media ROI – Is This The Measurement Framework We’ve Been Waiting For?

SMART INSIGHTS BLOG — Richard Pentin (of TMW) has done some sterling work by teaming up with the IAB Social Media Council to tackle the hottest digital marketing potato; measuring and benchmarking social media ROI. Well, more specifically measuring …

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Social Media Spend To Double This Year

PR 2.0 — The spirit of social media is enlivening industries, refreshing marketing, and humanizing businesses. While the steps to the social revolution are gradual, so are the budgets that fund innovation. Progress is underway however, and with every…

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Levi’s Targets Film Buffs With Gowalla, Watch Parties

CLICKZ — Levi’s hopes to connect with film buffs in a new Gowalla campaign that’s co-branded by a Texas-based movie-house-and-bar chain. The San Francisco-based jeans company and Alamo Drafthouse are utilizing the geo-social platform’s “Trips” featur…

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Scout Labs Slices And Dices For Social Web Brand Teams

THE SOCIAL TIMES — Scout Labs is designed to help brand teams tune in to social media across the Internet. Scanning blogs, forums, Twitter, news, photos, videos, open social networks and more, Scout Labs takes all of that data, counts it, trends it, …

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Amazon Shows How To Protect Your Brand While Connecting To Facebook

FORRESTER RESEARCH — As you probably know, Facebook and Amazon are allowing consumers to connect the two sites. What I find most interesting is the care Amazon is taking to inform consumers what this will mean to them and why they should do it. Give…

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Blogs Are Becoming The New Front Door For Prospects: Is Yours Open?

MARKETINGSHERPA — If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors. T…

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L’Oreal Sponsors Beauty Channel On YouTube

CLICKZ — YouTube and L’Oreal Paris have teamed up to create a new video channel that aims to be a one-stop shop for fans of the most popular video bloggers in the beauty space. The channel, Destination Beauty, is part of a year-long program that wi…

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Day 1 – The Experiment Begins

I’m in Finland for the next two weeks, relaxing with family, and I thought I’d do a little experiment in my business. My goal will be to earn one hundred dollars each day, based on new affiliate sales. This will not include…

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Google: The "Last Thing We Want" Is The "Best SEO To Win"

Jeremy Sussman, a Google Local Product Manager has been pretty frank and clear with people in the Google Places forum. In one Google Places Help thread, he said, and I quote:

I can assure you that the last thing we want is for the business who hires …

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Google Site Speed: Two Factors, GoogleBot & Users

Tedster started an outstanding thread at WebmasterWorld, something I personally never thought about but is all so valid.

All this stuff around having fast sites, cause Google is now looking at site performance and speed is important. It is not as imp…

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Google News Sitemaps: One Language Per Sitemap File

This week we covered the Google one language per page rule and today I spotted a thread specific to how this works with Google News.

A Google News Help thread has Googler Inbal saying you should submit a News Sitemap file for each language. Inbal f…

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Google Ordered To Remove Search Results On Sex Charges But Document Still Shows

Google will remove search results when a court orders them to do so or when the search result can infect a computer with viruses and malware. We know that.

I spotted an interesting and unique thread at Google Webmaster Help thread where one individua…

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Google: The Robots Meta Tag Is Cumulative (First Come First Serve)

Here is a little SEO bit that some of the even more experienced SEOs may not have heard of. The order of the meta robots tag is incredibly important. Did you know that the effects are cumulative when it comes to Google understanding the restrictions …

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Microsoft’s Street Slide, A Preview

The online mapping products get cooler almost every day. The latest buzz is around Microsoft Street Slide, which is not live yet, but is currently being developed.

Here is a video that explains it better than I can in words:

There are more article…

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Retail Experience In The News V

For your reading pleasure, this week’s Retail Experience in the News…  The latest articles and links from the week and shared on Twitter with the #retailexp hashtag.

Would you agree that this is the retail experience idea edition given the larg…

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